Many issues in Internet marketing and corporate web presence have a fairly clearly defined ‘preferable’ side. One odd issue that is evenly divided is in blog marketing - while some people feel that outsourcing blog marketing and writing is the only way to run a blog, others say that completely betrays the spirit of your blog! The reality, as always, is a little more balanced than the extreme views. Today we check out the arguments on both sides of the fence about outsourcing your blog marketing and writing.
Time
Blogging well takes time. And if the people at your company that are ‘qualified’ to blog are worth in dollar terms per hour doing something other than writing, then the amount of time for blogging that their bosses will put in their schedule is nil. However, there is another consideration to make - the occasional post by a true expert in their field can add a lot of value to a blog … in the longer term.
Blogging well takes time. And if the people at your company that are ‘qualified’ to blog are worth in dollar terms per hour doing something other than writing, then the amount of time for blogging that their bosses will put in their schedule is nil. However, there is another consideration to make - the occasional post by a true expert in their field can add a lot of value to a blog … in the longer term.
Outsourcing isn’t all-or-nothing
You can outsource part of your blogging, and still retain the personal flavor. For example, there’s no reason for the ‘brains’ behind the blog to do any of the legwork, such as comment moderation, editing and proofing, finding images, etc.
You can outsource part of your blogging, and still retain the personal flavor. For example, there’s no reason for the ‘brains’ behind the blog to do any of the legwork, such as comment moderation, editing and proofing, finding images, etc.
New perspectives versus inconsistent perspectives
We often hear that people who don’t like the idea of outsourcing their blog marketing/writing are worried about having an inconsistent voice on the blog. However, once a blog has been up and running for a while, it really grows beyond the individual single voice that created it. Blogs can certainly evolve without alienating readers. Simply give your ghostwriters or guest writers some style guidelines, or retain the right to edit the posts that they create, and there is nothing to worry about.
We often hear that people who don’t like the idea of outsourcing their blog marketing/writing are worried about having an inconsistent voice on the blog. However, once a blog has been up and running for a while, it really grows beyond the individual single voice that created it. Blogs can certainly evolve without alienating readers. Simply give your ghostwriters or guest writers some style guidelines, or retain the right to edit the posts that they create, and there is nothing to worry about.
Is blog marketing the same as blogging?
Given the blogs are mostly content, most of the marketing of a blog is in the creation of the content. However, there are still blog marketing tasks that SEO firms are well-placed to help with. They’ll also have some pretty handy ideas about content creation, as the subjects of your posts will inform the keywords you can use, which are the basis of good blog marketing.
Given the blogs are mostly content, most of the marketing of a blog is in the creation of the content. However, there are still blog marketing tasks that SEO firms are well-placed to help with. They’ll also have some pretty handy ideas about content creation, as the subjects of your posts will inform the keywords you can use, which are the basis of good blog marketing.
