Tips and Tricks on Marketing Blogs

While it may be truly commendable to have your own blog, whether for your business or for your own self, it would be of little significance, if no one came across the blog or read what it had to say. It is for this reason that subsequent to the act of creating your own blog, you must market it as well. Marketing blogs ensures that a wider selection of the target audience actually comes across the blog and also reads all that it has to say. Remember that the ultimate aim of your blog is to draw traffic towards itself which in turn is in fact aimed at driving up traffic to the actual website which the blog is representative of (remember though that today, this is no longer true under all circumstances; in a lot of cases, the blog itself is the only destination, in the sense, businesses have ONLY the blog and no other website separately).

So whatever be the case – a blog that exists standalone or is representative of another website, you do need to market it. Among the various tools for marketing blogs, do consider social networking platforms such as Facebook or Twitter. Status updates on Facebook and Twitter which are themselves representative of updates made on your blog, truly work wonders when it comes to marketing blogs. With a lot of people spending an awful amount of time on these platforms, it is but natural that the word quickly spreads to a large audience, within a relatively short time frame.

Besides social networking platforms, do consider article marketing directories such as Ezine Articles, for marketing blogs. These sites tend to draw a lot of traffic to themselves, which also happens to be rather sticky. So it makes absolute sense for you to put up your own articles on these directories, with back links to your blog. In turn, this will not only result in additional traffic to your blog, it will also improve its overall page ranking.

Did the thought of marketing blogs through online video sharing platforms such as YouTube, ever cross your mind? If not, perhaps it’s time that it did! Improved Internet connectivity and ever increasing broadband penetration have made video sharing a distinct possibility on the World Wide Web; this phenomenon has in turn resulted in sites such as YouTube being consistently ranked amongst the Top 3 websites of the world, as confirmed by statistics from the web information company, Alexa. So with ever increasing numbers of people on these video sharing sites, it makes ample sense for you to have your own videos on them, which also happen to talk about your blog as well as redirect viewers to it, using embedded annotations on these videos.

So, as you can clearly see, marketing blogs is by no means a very tough ask; relatively small steps, using the platforms as listed above, can also lead to significant traffic being generated on to blogs.