A lot of people say to us that they’d love to get involved in blog creation, either for themselves or their company, but ‘I’m not a writer’. The physical process of blogging might be closely tied to writing … but even those who aren’t writers can certainly be involved in their own blog creation. Here are the 3 main reasons why anyway can create a blog to market your business … even if you aren’t a writer.
In fact, the three main reasons that you CAN blog is intimately tied to the 3 main excuses we hear for why people can’t blog. These are:
* I don’t have the time to blog
* I can’t write well enough to blog
* I wouldn’t know what to write about.
All of these are very easily solved!
Don’t have time to blog?
The feeling that you ‘don’t have time to blog’ can arise from a number of different conditions:
The feeling that you ‘don’t have time to blog’ can arise from a number of different conditions:
* Being so overloaded at work that you don’t have time to grow your business: We all know that this is a recipe for disaster. When you don’t have time to ensure the future success of your business, a restructuring is in order
* Being unaware that you can have others do your blogging! There are literally hundreds of freelance websites (and a handful of worthwhile ones) where blog writers will actually compete to try to make your blog the best it can be. It isn’t advisable to use ghostwriters exclusively - you need a personal touch every so often - but this does cut the sheer number of hours right down.
Can’t write well enough to blog?
A lot of successful bloggers aren’t great writers. They make up for this in several ways, and still manage to pull some pretty impressive traffic numbers.
A lot of successful bloggers aren’t great writers. They make up for this in several ways, and still manage to pull some pretty impressive traffic numbers.
* Structuring their posts well: Subheadings, bullet points, lists - these are all tools that help effectively cover for less-than-perfect writing skills. In fact, even great writers that don’t use these tools rarely get read on the net.
* Including lots of value: New information, insider tips, photos, or humor - these all offer a lot of value to your readers, and will help cover for lack of writing experience
* Having your posts edited: A good editor is worth taking the time to find … they’ll take the meaning in what you are saying and completely repackage it into beautiful, flowing language.
Don’t know what to write about?
This problem will be very easily solved when you get into the swing of writing! Look at other successful blogs in your niche, and check out the topics they use as a basis for their blog creation. Alternatively, hire a writer to help you with this.
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