While blogs themselves have gone on to achieve near-cult status in today’s networked world, blog marketing by itself is no less a phenomenon, when it comes to online promotional activities, whether for individuals or companies.
The reasons for that are not too hard to fathom; blogs provide a personalized platform for reaching out to millions of customers and stakeholders out there, which a website alone may never be able to achieve. In the same light, customers in turn find it a whole lot easier to interact with companies and share their experiences – both positive and negative, on a blog, than through any other medium.
Blog marketing provides a host of other benefits as well; take for instance, the fact that you can actually have links contained within your blog posts, to pages on your website. Obviously, as the search engines begin to index your blog and its posts, the links to your website will in turn add to an enhanced overall ranking of your website, on the aforementioned search engines.
In the context of blog marketing, it would be useful to mention a recent trend, which is that of having company pages on social networking sites such as Facebook. All that visitors need to do, in order to be a part of the community, is to choose to ‘Like’ the page once, which will give them the privilege to put up their own posts on the page, as well as see and comment on posts from others. Either way, the direct interactivity that is established with customers and all other stakeholders is virtually priceless, in such a setup.
An oft-ignored advantage of blog marketing is that of additional revenues as generated from advertisements run on the blog alone. Remember that as the popularity of your blog increases and you have more and more visitors coming to it, the overall page rank of your blog on various search engines will increase, which will in turn generate higher revenues for every click that is made by visitors, on advertisements running on the blog.
That said, remember that from a corporate perspective, revenues from blog advertisements should ideally not be your sole motive. It is good for individuals who blog as a passion and would like to try and monetize the same, if possible. But for companies, especially larger ones, the benefit of interactivity, as gained from blog marketing, definitely overshadow any potential benefits that may possibly be raised through blog advertising.
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